Big K.R.I.T Gets Intimate In New Video “Pay Attention” Featuring Rico Love

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After dropping his new single “Cadillactica” yesterday, Big K.R.I.T. has made a swift return with the visual accompaniment for fellow Cadillactica track “Pay Attention.” Opting for a black and white colour scheme, the Jim Jonsin directed video sees the Southern rapper and Rico Love engage in a little intimate affair with some lingerie laden ladies. Big K.R.I.T.’s sophomore album Cadillactica is set to land November 11 and will feature the likes of Lupe Fiasco, Raphael Saadiq, E-40 and Wiz Khalifa.


Oliver Dumoulin

the author

Oliver Dumoulin

UX design intern, student at SCAD, creative director of Knacks and founder of Casulin.

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